![]() ![]() The majority of users consumed energy drinks for insufficient sleep (67%), to increase energy (65%), and to drink with alcohol while partying (54%). Resultsįifty one percent of participants ( n = 253) reported consuming greater than one energy drink each month in an average month for the current semester (defined as energy drink user). Methodsīased on the responses from a 32 member college student focus group and a field test, a 19 item survey was used to assess energy drink consumption patterns of 496 randomly surveyed college students attending a state university in the Central Atlantic region of the United States. The purpose of this study was to determine energy drink consumption patterns among college students, prevalence and frequency of energy drink use for six situations, namely for insufficient sleep, to increase energy (in general), while studying, driving long periods of time, drinking with alcohol while partying, and to treat a hangover, and prevalence of adverse side effects and energy drink use dose effects among college energy drink users. Although energy drinks are targeted to young adult consumers, there has been little research regarding energy drink consumption patterns among college students in the United States. Monster transferred all of its non-energy drink businesses to Coca-Cola, including Hansen's natural sodas, Peace Tea, Hubert's Lemonade, and Hansen's juice products.Energy drink consumption has continued to gain in popularity since the 1997 debut of Red Bull, the current leader in the energy drink market. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012. ![]() It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company. ![]() JSTOR ( October 2009) ( Learn how and when to remove this template message)įull Throttle is an energy drink brand produced by Monster Beverage.Unsourced material may be challenged and removed.įind sources: "Full Throttle" drink – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification. ![]()
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